Of course, what is considered very normal today did not exist from the beginning of the universe.
The Queen of England, Victoria, got married in 1840 and wore a white wedding dress at her wedding.
Until that time, brides wore whatever the fashionable colors of the time at weddings and they would not have a concept like “white wedding dress”.
After this radical act of Queen Victoria in England, where white clothing was perceived as “mourning clothing”, the aristocrats who followed their queens started to use white wedding dresses at their weddings and created the perception of white wedding dresses to date.
The dressing style of the ruling classes of a society also changes the fashion and dress perception of that society. It is possible to impose certain fashions and clothing patterns on people through those accepted in that society.
With a campaign that you will make over the celebrities that the customer segment you are addressing “love” and “sees superior”, you can impose even the most unforgettable clothing styles.
That is why an accessory or style of clothing used by the beloved characters in the series quickly spreads among people.
The important thing here is how to design your perception management campaign.
Of course, before you embark on such a campaign, you need to have an intensive perception management training.
When we say “pink color” today, women wear fashion comes to mind. However, this is not a long-standing situation. The association of pink color with women’s clothing has been in the 20th century with extensive advertising and perception management activities.
The “beautiful princesses” in Walt Disney’s cartoons and movies are deliberately constantly dressed in “pink” colors, and “pink clothes” are mainly used for dolls for girls. For this reason, the mind of people but especially women after 1950 has been kneaded with the perception of “pink” color since childhood.
Fashion, but especially the clothing, accessories and footwear sectors are entirely based on the accurate orientation of people’s perception. If you can use correct perception management techniques in these sectors, you can turn any product into a “focus of attraction”. However, on the contrary, it can cause even the highest quality clothes or shoes to be uninterested in false messages.
If you are doing business in the field of fashion, all you need to know is that your success depends on influencing people’s psychology. This is why one of the two clothing stores opened side by side, despite the high sales, the other had difficulty. Failure to market its products over the internet despite major investments, the firm’s mistake is “in the wrong perception it gives”.
Those who apply the right message and correct perception management techniques can even market their products on social media with very little investments.
Fashion, clothing, accessories, and footwear sectors are the areas where it is most important to affect human psychology correctly.
Children’s fashion industry
Until the 19th century, there was no separate clothing sector for children and no concept of children’s fashion. The children of that time wore the shredded copies of the clothing worn by the elders and wandered in the middle with tiny suits and tiny evening dresses, such as grown adults.
The idea of designing dresses specifically for children began in the last century, and a highly profitable children’s fashion sector was born, which was adopted by manufacturers through appropriate perception management practices, and where today’s parents spend the most money.
With the right perception management planning, you can create a completely different fashion need that people never felt they needed before.
For example, if desired, you can turn a white handkerchief into a common fashion with a few months of perception management work and appropriate promotional investment. The important thing is to know where to touch.
In times of difficult market conditions, new perceptions and those who can reveal new products will win. It will lose to people and companies who are always trying to do things the way they are used to and who are closed to innovation.
Perceptions affect emotions and emotions decisions.